Creation of a new product for a running store, expanding the range, increasing the value of the shopping basket as an additional product, and attracting interest from new customers.

The product we decided to introduce to the store’s offer is whole bean coffee. Currently, the specialty coffee market in Poland is experiencing significant growth, and people are increasingly choosing freshly roasted coffee from local roasteries. Additionally, a substantial portion of athletes, including runners, often use caffeine as a pre-training routine. For this reason, we have created three levels of coffee intensity, each tailored to a specific type of training and runner. The blends have been carefully prepared and roasted by a family-owned coffee roastery in Poland.

As part of the project, we developed the entire product concept, packaging designs, and content for the store’s channels as well as for use in the advertising campaign.