PGE Narodowy

Warsaw Fan Zone UEFA Euro 2024

Mission

To celebrate Euro 2024, the operator of PGE Narodowy stadium organized the largest open fan zone in Poland.

Our task was to create a design that would attract younger audiences and encourage them to support the Polish national team during Euro 2024.

Implementation

The entire project is based on a shade of red that not only references the national colors but also captures attention both online and in urban spaces. To avoid the overwhelming effect that an excess of red can create, the design incorporates additional textures and the structure of PGE Narodowy itself in static formats. In animated formats, the design features footage of fans awaiting one of the last friendly matches before Euro 2024.

As a result of our efforts, we produced static and animated materials used on the PGE Narodowy website, as well as in the communication channels of partners such as Aktywna Warszawa, Miasto Warszawa, and Łączy Nas Piłka. The materials were used for an online and OOH campaign in Warsaw, which included citylights at bus stops, screens in public transport, the largest multimedia screens in the Świętokrzyska metro gallery, digital displays at metro stations and passages, internal screens and totems in shopping malls like Westfield Arkadia, Westfield Mokotów, and Galeria Wileńska, as well as in Media Markt stores. Additionally, we created all necessary materials for the day of the event, such as accreditations, entry passes, animations, and screens for display before and after the match, as well as bumper videos.

sorce: IG: @laczynaspilka @pgenarodowy @aktywna_warszawa
FB: /warszawa

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